Texas QB Quinn Ewers starring in new NIL commercial for Hulu

Ahead of the 2024 college football season, Texas quarterback Quinn Ewers is starring in a national commercial with Hulu.

The Heisman Trophy favorite is promoting the streaming brand’s live TV promotion for football season. The national commercial has already appeared on Instagram and will be used throughout the season.

The full terms of the deal were not disclosed. Ewers threw for 3,479 yards with 22 touchdowns and just six interceptions last season while leading the Longhorns to a College Football Playoff berth.

Arguably the most marketable athlete on the Longhorns’ roster, Austin businesses have lined up to align their brand next to the Texas quarterback. Sportstars and Rubicon represent Ewers. Now Ewers is tasked with leading the Longhorns in their first season in the SEC. He has some new options in the passing game this season, with the additions of Silas Bolden, Matthew Golden and Isaiah Bond. 

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Quinn Ewers’ major NIL brand

Along with a partnership with the Longhorn-driven NIL collective the Texas One Fund, he signed an endorsement deal with Nicholas Air in April. The deal calls for Ewers to have hours using the fleet of private jets for travel, training and philanthropy.

Ewers launched a partnership with Metabillia last year to create digital collectibles for fans. The agreement was in the seven-figure range, per ESPN’s Pete Thamel. The quarterback also inked an exclusive agreement with Panini America.

Ewers is on the cover of EA Sports College Football 25, a deal valued over $200,000. He holds a $1.7 million On3 NIL Valuation, which is No. 5 in the college football NIL rankings. His valuation is No. 6  in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation.

“Despite what some fans and media believe, there is not an unlimited amount of money being deployed to manage rosters,” said Shannon Terry, the founder and CEO of On3. “Any model – whether it’s today’s broken NCAA ‘student-athlete’ construct or media rights sharing through employment, which is almost a certainty in the near future – demands efficiency based on the athlete and school knowing the athlete’s respective market value.”

The On3 NIL Valuation is calculated by combining Roster Value and personal NIL. Roster value is the value an athlete has by being a member of his or her team at his or her school, which factors into the role of NIL collectives. NIL in an athlete’s name, image and likeness and the value it could bring to regional and national brands outside of the scope of NIL collectives.

About On3 NIL Valuation, Brand Value, Roster Value