Top 10 On3 NIL Valuations in Women's NIL 100

On3 is breaking down the top 10 valuations in the Women’s NIL 100.

1. Livvy Dunne — $4.1 million

LSU gymnast Livvy Dunne has been a trailblazer in the NIL space since the NCAA put its interim policy in place on July 1, 2021. Now a fifth-year senior, she recorded a career-high of 9.900 on the floor at the Podium Challenge and again at the NCAA Fayetteville Regional Second Round in 2024. And for all the success she has had in the gym, she’s continued to build her brand outside of gymnastics. Represented by WME Sports, Dunne has collaborated with American Eagle, Accelerator Active Energy, Forever 21, Motorola and Nautica, among other brands. She has an exclusive brand partnership with Vuori Clothing and signed a multi-million dollar partnership with the platform Passes last May.

2. Flau’Jae Johnson — $1.5 million

Flau’Jae Johnson has emerged as one of the biggest names in NIL. She has an established social media following because of her hip-hop brand and has taken full advantage of it. Dating back to last spring, she’s worked with JanSport, The Athlete’s Foot, Tinder, Bazooka, Apple Cash, JBL Audio and accepted equity with Unrivaled. Her social media following is huge, too, thanks to her hip-hop presence. The guard is averaging 19.6 points and 5.7 rebounds per game.

3. Paige Bueckers — $1.5 million

Paige Bueckers, the 2020-21 national player of the year, returned to the court last season after missing the 2022-23 season with an ACL injury. Bueckers earned First Team All-America honors last season and is averaging 18.8 points per game this season. The UConn star is also an NIL star. She has previously worked with Bose, crocs and Gatorade. She also had a basketball court built in her hometown thanks to a deal with StockX. Bueckers has also added endorsement deals with Nike and Panini America and is joining the new Unrivaled 3-on-3 league.

4. Kai Trump — $1.2 million

The granddaughter of President Donald Trump, Kai Trump, committed to Miami last August to play golf and has a growing NIL stock. She touts over five million social media followers across TikTok, Instagram and X, and nearly a million YouTube subscribers. A senior at The Benjamin School in North Palm Beach, Florida, Trump signed her first NIL deal in January with Leaf Trading Cards. The pack of cards sells for $199.99 and each contains one random autograph card, per the description. At the Florida Class 1A state championship last November, she shot a 75 (4-over) in the second round to finish the two-day tournament at 13-over and 49th place overall. Trump ranked inside Florida’s top 200 girls varsity golfers for the 2024 season with a stroke average of 39.1 across 15 rounds.

5. Haley Cavinder — $889K

Maybe no two athletes have defined the NIL era more than the Cavinder Twins. Haley Cavinder and her twin sister Hanna started the new age of college sports with a major move, announcing a deal with Boost Mobile in New York City’s Times Square. Since then, they’ve inked more than 30 partnerships. They’ve harnessed the power of being twins in the social media age, too. They each have their own Instagram account, while also sharing a page. They’ve worked with brands like Venmo, Champs Sports and Core Hydration, among others. They’re both repped by ESM.

6. Hanna Cavinder — $862K

Hanna and Haley Cavinder took the 2023 season off from college basketball but returned to the sport this season, playing at Miami. Haley is averaging 18.4 yards and 6.7 rebounds per game this season, while Hanna is averaging 6.9 points and 4.4 assists.

7. Hailey Van Lith — $772K

Hailey Van Lith is one of the most marketable athletes in the NIL era. The former Louisville and LSU star is now at TCU for her final season. Van Lith is averaging 17.9 points and 5.6 assists, leading a TCU team that is first in the Big 12. On top of the basketball success, Van Lith has built a strong social media following, too. The former McDonald’s All-American has worked with brands like Adidas, Dicks Sporting Goods, Valentino, Overtime and Billionaire Girls Club.

8. Nijaree Canady — $751K

One of softball’s most prominent softball players transferred from Stanford to Texas Tech this past summer. NiJaree Canady inked an NIL pushing $1.2 million with Texas Tech’s NIL collective. A two-time USA Softball Player of the Year, the softball pitcher has struck out 1,860 batters in her collegiate career, including 521 in 2009 on her way to leading the Huskies to their first-ever national title. The 2024 USA Softball Player of the Year led Stanford to the Women’s College World Series last season. Viewed as one of the top pitchers in the sport, NiJaree Canady finished last season with a 0.73 ERA and 337 strikeouts over 230.2 total innings. She’s off to a fast start this year with two home runs and 40 strikeouts.

9. Juju Watkins — $739K

The reigning National Freshman of the Year has two of the biggest NIL deals in the sport with Gatorade and Nike. Juju Watkins averaged 27.1 points, 7.3 rebounds and 3.3 assists as a freshman. Repped by Klutch Sports CEO Rich Paul and agent Jade-Li English has also inked endorsement deals with brands like Cactus Jack, Spotify and AT&T. Watkins is averaging 23.9 points per game this season.

10. Anna Frey — $681K

A year ago, Anna Frey made a name for herself on social media thanks to looking similar to San Francisco 49ers quarterback Brock Purdy. But now the junior in high school is gaining popularity for her prowess on the tennis court. Frey committed to North Carolina in late January and has amassed over two million followers on TikTok with 831,000 on Instagram. Along the way, the Farmington, Utah, native has built a growing NIL portfolio. Last fall, Frey signed NIL deals with FILA and Head USA. HEAD equipped Frey with racquets and gear and agreed to showcase FILA’s CASA FILA collection on the court. She will visit HEAD’s headquarters in Austria, and the collaboration with FILA has the potential to take her to their headquarters in Milan, Italy. Following her commitment to North Carolina earlier this month, Anna Frey joined the Utah-based technology company Udo Cam as both a partner and equity holder. As part of the six-figure agreement, she will receive equity, royalties and cash compensation. The 17-year-old tennis star also inked an NIL deal with Nerds ahead of the Super Bowl, part of a larger campaign that featured multiple college athletes.

About the On3 NIL Valuation

The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation calculates an athlete’s NIL value using dynamic data points targeting three primary categories: performance, influence and exposure.

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career.

“Despite what some fans and media believe, there is not an unlimited amount of money being deployed to manage rosters,” said Shannon Terry, the founder and CEO of On3. “Any model – whether it’s today’s broken NCAA ‘student-athlete’ construct or media rights sharing through employment, which is almost a certainty in the near future – demands efficiency based on the athlete and school knowing the athlete’s respective market value.”