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Top Michigan, Tennessee players land NIL deals with Top Tier Authentics for signed memorabilia

Jeremy Crabtreeby:Jeremy Crabtree•12/29/23•

jeremycrabtree

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Top Tier Authentics (TTA) launched on Friday exclusive collections of officially licensed college football signed team memorabilia via the Amazon Fanshop. Plus as part of the release, TTA also announced it has reached NIL deals with 25 Tennessee football players and 22 players at Michigan.

The deals were facilitated by The Collective Association members Spyre Sports Group and Champions Circle. TTA did not disclose specific athlete compensation. However, the launch features many of the Wolverines’ and Volunteers’ top players.

TTA is also set to reveal a round of NIL deals with Georgia players, through partnerships arranged by the Classic City Collective soon.

Top Tier Authentics said in a statement to On3 that its collection will “provide fans an opportunity to own a limited-edition college football item, as well as introduce an exciting approach to sports memorabilia authenticity.”

Each university’s collection offers highly desired items, including the same Speedflex Helmets worn by players on the field, jerseys, footballs, posters and much more. TTA said all products are officially licensed merchandise approved by each program.

Each piece of memorabilia is authenticated with a unique QR code. Upon scanning, customers can view the video of the athlete signing the product and additional content about the item. TTA said this approach ensures the validity of the signatures and signing event.

“TTA’s focus on fan engagement and authenticity is unlike any other in the sports memorabilia space to date,” Hunter Baddour of Spyre Sports and the TCA told On3. “We believe they are changing the landscape and are excited to be a part of the partnership with Amazon in addition to other TCA member collectives in Classic City Collective and Champions Circle. We believe this will be defining how great moments and players are remembered for generations to come.”

Michigan players involved in NIL deal

Tennessee players involved in NIL deal

EDGE Tyler Baron and DB Tamarion McDonald were also mentioned as signing deals but that was before they entered the transfer portal and committed to Ole Miss.

Top Tier Authentics focuses on customer experience

Top Tier Authentics said it focuses on authentication and customer engagement while constantly innovating to enhance the consumer experience, increase product value, and create unprecedented marketing opportunities.

“We are excited to work with top universities from around the country to bring fans closer to their favorite college football teams and historic moments,” said TTA co-founder Andrew Rosen.

TTA co-founder Dima Azarenko added, “Our products immerse fans in an authentic and engaging way like never before. Our technology ensures that every signature is real and recorded. Every helmet, jersey, football, poster, etc. has its own story while fans and sports enthusiasts move a step closer to the heart of the game.”

Chance to win trip to bowl game

TTA said the first four customers to purchase and claim the COA of a limited-edition Riddell Speedflex Helmet, home jersey and signed football from any team collection on the TTA Amazon Brand Store will receive a special reward – two free tickets to the respective team’s first bowl game next year.

“This unique initiative combines the thrill of college football and TTA’s technology by taking sports memorabilia and collecting to the next level,” TTA said.