Top On3 NIL Valuations at On3 NIL Elite Series

The best-of-the-best high school football prospects in the 2024 recruiting class arrive in Nashville on Tuesday for the On3 NIL Elite Series presented by Mizuno, the first event under the On3 OS division.

The On3 NIL Elite Series connects elite recruits with the leading voices and decision-makers in college sports. Athletes will also get an in-depth understanding of their On3 NIL Valuation, the industry’s leading index that sets high school and college athletes’ projected annual value.

Here’s a look at the valuations of every player at the On3 NIL Elite Series.

QB DJ Lagway

Willis (Texas) High School
On3 NIL Valuation: $620,000
On3 NIL 100: No. 73
On3 Industry Ranking: No. 23
Committed: Florida

DJ Lagway is not only one of the nation’s top quarterback recruits, he’s also one of the best players in the Lone Star State. Those two things make him a valuable name for brands after high school. But throw in the fact that he’s the face of the Gators’ 2024 recruiting class, then it’s easy to see why his On3 NIL Valuation is one of the highest in the country.

WR Jeremiah Smith

Hollywood (Florida) Chaminade-Madonna Prep
On3 NIL Valuation: $452,000
On3 NIL High School Football NIL Ranking: No. 6
On3 Industry Ranking: No. 2  
Committed: Ohio State

Five-Star Plus+ receiver Jeremiah Smith has been compared to A.J. Green with his fluidity and savviness at receiver. Yet, Smith will also have to wait to take advantage of his On3 NIL Valuation until he’s done playing high sports because of FHSAA rules. But he does have everything that collectives and brands are looking for in partnerships with a large following of more than 55,000 already on social media.

QB Air Noland

Fairburn (Georgia) Langston Hughes
On3 NIL Valuation: $425,000
On3 NIL High School Football NIL Ranking: No. 10
On3 Industry Ranking: No. 50
Committed: Ohio State

Air Noland checks all the boxes that will make him an NIL star at Ohio State. He’s got a great social game, especially on Instagram. He’s a record-breaking quarterback from Georgia. Plus, he’s actively helping pursue other players to join him at Ohio State. Unfortunately, he’s not able to do NIL deals at this point, due to GHSA rules, but when he arrives in Columbus, look out.

S KJ Bolden

Buford (Georgia) High School
On3 NIL Valuation: $418,000
On3 NIL High School Football NIL Ranking: No. 11
On3 Industry Ranking: No. 5  
On3 RPM: Georgia 61%, Clemson 8.7%

KJ Bolden is another Five-Star Plus+ recruit that is not able to partake in NIL deals without losing eligibility in high school. Yet, Bolden is going to be in good shape once he moves on to the next level with 41,000 followers and a really strong Instagram game.

EDGE Colin Simmons

Duncanville (Texas) High School
On3 NIL Valuation: $412,000
On3 NIL High School Football NIL Ranking: No. 12
On3 Industry Ranking: No. 3  
On3 RPM: LSU 43%, Texas 24%

Colin Simmons is another Five-Star Plus+ prospect that has seen steady growth in his On3 NIL Valuation over the past 10 weeks. For example, he’s seen a 14% growth rate, largely because of his lofty ranking and his strong social media brand of more than 105,000 followers. NIL is currently not allowed for Texas high school student-athletes, but lawmakers are considering a bill that soon could change that.

CB Ellis Robinson IV

Bradenton (Florida) IMG Academy
On3 NIL Valuation: $370,000
On3 NIL High School Football NIL Ranking: No. 15
On3 Industry Ranking: No. 7
Committed: Georgia

Ellis Robinson IV is also not allowed to do NIL deals because he plays high school football in Florida. But that’s not stopped his valuation from hovering around the $370,000 mark over the past 10 weeks.

EDGE Dylan Stewart

Washington (D.C.) Friendship Academy
On3 NIL Valuation: $319,000
On3 NIL High School Football NIL Ranking: No. 18
On3 Industry Ranking: No. 9
On3 RPM: Ohio State 34%, Alabama 30%, Miami 23%

Dylan Stewart has seen a 46% increase and a $101K growth in his On3 NIL Valuation over the past 10 weeks. As his recruiting stock heats up between the top teams in the country, only expect that to continue.

WR Mike Matthews

Lilburn (Georgia) Parkview
On3 NIL Valuation: $319,000
On3 NIL High School Football NIL Ranking: No. 19
On3 Industry Ranking: No. 10
On3 RPM: Clemson 31%, Georgia 23%

Mike Matthews remains one of the most coveted receivers in the country and more fans are flocking to his social media accounts. That’s helped his On3 NIL Valuation remain steady around the $319,000 mark.

WR Mylan Graham

New Haven (Indiana) High School
On3 NIL Valuation: $303,000
On3 NIL High School Football NIL Ranking: No. 23
On3 Industry Ranking: No. 13
Committed: Ohio State

Since he committed to Ohio State in early April, Mylan Graham has seen his On3 NIL Valuation increase by 40%. That spike can be attributed to Buckeye fans following him on socials. Additionally, he’s a star prospect going to one of the best NIL situations in college sports.

QB Jake Merklinger

Savannah (Georgia) Calvary Day School
On3 NIL Valuation: $292,000
On3 NIL High School Football NIL Ranking: No. 26
On3 Industry Ranking: No. 73
Committed: Tennessee

Jake Merklinger can’t engage in NIL deals because he plays high school football in Georgia. But once he’s finished there, he should be able to make a pretty penny, especially since he’s a highly-ranked signal-caller heading to a program that does things right from an NIL standpoint.

ATH Jaylen Mbakwe

Pinson (Alabama) Clay-Chalkville
On3 NIL Valuation: $274,000
On3 NIL High School Football NIL Ranking: No. 30
On3 Industry Ranking: No. 17
Committed: Alabama

Leading up to his commitment, Jaylen Mbakwe saw a steady increase in his On3 NIL Valuation. But it dipped ever so slightly in April and May.

DL Eddrick Houston

Buford (Georgia) High School
On3 NIL Valuation: $259,000
On3 NIL High School Football NIL Ranking: No. 37
On3 Industry Ranking: No. 15
On3 RPM: Georgia 31%, Ohio State 18%

Eddrick Houston doesn’t have a massive following, but he is one of the nation’s top prospects at the coveted defensive line position.

LB Sammy Brown

Jefferson (Georgia) High School
On3 NIL Valuation: $257,000
On3 NIL High School Football NIL Ranking: No. 38
On3 Industry Ranking: No. 16
On3 RPM: Georgia 28%, Clemson 20%, Tennessee 14%

Sammy Brown has been a name fans have been following on TikTok and Instagram for quite some time now. That, along with his lofty status as the No. 2 linebacker recruit, has kept his On3 NIL Valuation steady for a while.

WR Ryan Wingo

St. Louis (Missouri) St. Louis University School
On3 NIL Valuation: $227,000
On3 NIL High School Football NIL Ranking: No. 45
On3 Industry Ranking: No. 22
On3 RPM: Georgia 48%, Notre Dame 33%

Like many others on this list, Ryan Wingo isn’t able to participate in NIL deals because his state association doesn’t allow it. Yet, he still has a strong On3 NIL Valuation that has grown by 12% over the past few weeks.

WR Cam Williams

Glen Ellyn (Illinois) Glenbard South
On3 NIL Valuation: $196,000
On3 NIL High School Football NIL Ranking: No. 54
On3 Industry Ranking: No. 35
Committed: Notre Dame

A long-time Fighting Irish commitment, Cam Williams has a strong social following, the ability to engage in deals now and a steady valuation.

OT Brandon Baker

Santa Ana (California) Mater Dei
On3 NIL Valuation: $185,000
On3 NIL High School Football NIL Ranking: No. 59
On3 Industry Ranking: No. 26
On3 RPM: Oregon 77%, USC 8%

Brandon Baker can participate in NIL deals because he plays high school football in California. He’s yet to participate in a deal to this point, but he does have a strong On3 NIL Valuation.

EDGE Jordan Ross

Birmingham (Alabama) Vestavia Hills
On3 NIL Valuation: $178,000
On3 NIL High School Football NIL Ranking: No. 65
On3 Industry Ranking: No. 33
On3 RPM: Georgia 23%, Tennessee 20%

As his recruitment heats up, Jordan Ross’ On3 NIL Valuation has increased by 45% over the past 10 weeks.

RB Jerrick Gibson

Bradenton (Florida) IMG Academy
On3 NIL Valuation: $167,000
On3 NIL High School Football NIL Ranking: No. 72
On3 Industry Ranking: No. 45
On3 RPM: Texas 93%

It appears Jerrick Gibson is heavily leaning toward the Longhorns, and playing in Austin could certainly boost his valuation.

QB Ryan Puglisi

Avon (Connecticut) Avon Old Farms

On3 NIL Valuation: $164,000
On3 NIL High School Football NIL Ranking: No. 77
On3 Industry Ranking: No. 150
Committed: Georgia

Ryan Puglisi is part of the UGA two-QB commit recruiting class. But he’s also a talented passer and has more than 10,000 followers – which are key reasons why his valuation is $164,000.

RB Kameron Davis

Albany (Georgia) Dougherty
On3 NIL Valuation: $160,000
On3 NIL High School Football NIL Ranking: No. 81
On3 Industry Ranking: No. 48
Committed: Florida State

Kameron Davis is a longtime FSU commit, and that’ll help his valuation remain steady or even increase moving forward.

TE Jaden Reddell

Raymore (Missouri) Raymore-Peculiar
On3 NIL Valuation: $144,000
On3 NIL High School Football NIL Ranking: No. 99
On3 Industry Ranking: No. 49
Committed: Georgia

Leading up to his recent pledge to UGA, Jaden Reddell’s valuation rose by more than 32% over the past 10 weeks.

DL Ernest Willor

Bradenton (Florida) IMG Academy
On3 NIL Valuation: $139,000
On3 NIL High School Football NIL Ranking: No. 108
On3 Industry Ranking: No. 47
On3 RPM: Penn State 50%, Maryland 9%

Ernest Willor has a small social following, which has kept his valuation from being on the same level as others on this list.

CB Kaleb Beasley

Nashville (Tennessee) Lipscomb Academy
On3 NIL Valuation: $125,000
On3 NIL High School Football NIL Ranking: No. 141
On3 Industry Ranking: No. 137
Committed: Tennessee

Kaleb Beasley’s valuation has remained steady for quite some time, and he can participate in NIL deals while on the high school level.

WR Nick Marsh

River Rouge (Michigan) High School
On3 NIL Valuation: $112,000
On3 NIL High School Football NIL Ranking: No. 183
On3 Industry Ranking: No. 86
On3 RPM: Michigan State 38%, Michigan 16%

Nick Marsh’s valuation has remained steady for a while, hovering at around the $112,000 mark.

LB Sterling Dixon

Mobile (Alabama) Christian School
On3 NIL Valuation: $106,000
On3 NIL High School Football NIL Ranking: No. 212
On3 Industry Ranking: No. 164
Committed: Alabama

Sterling Dixon is a longtime Alabama commit with a steady valuation.

ATH Boo Carter

Chattanooga (Tennessee) Brainerd
On3 NIL Valuation: $86,000
On3 NIL High School Football NIL Ranking: No. 303
On3 Industry Ranking: No. 233
On3 RPM: Tennessee 92%

Since NIL is allowed for Tennessee high school student-athletes, Boo Carter’s has already executed a few deals that have helped boost his value.

WR Kwazi Gilmer

West Hills (California) Sierra Canyon
On3 NIL Valuation: $71,000
On3 NIL High School Football NIL Ranking: No. 392
On3 Industry Ranking: No. 266

Kwazi Gilmer’s valuation has increased by 9% over the past 10 weeks.

How to follow along

On3 will be covering every angle of the event, with multiple reporters on the ground covering NIL to the latest on each athletes’ recruitment. Director of Recruiting Chad Simmons will be catching up with recruits as they enter the month of June, which is official visit season.

The college sports business team will be running a live blog of On3 NIL Elite Series, focused on sharing some advice guest speakers share and the experience athletes have had dealing with NIL in their recruitments. And On3’s J.D. Pickell and Josh Newberg will be delivering video content throughout the week.

Make sure to follow along on Twitter and subscribe to On3’s YouTube page.

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