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Travis, Jason Kelce reveal which NIL deals they would have wanted in college

Matt Connollyby:Matt Connolly01/07/25

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Jason Travis Kelce
Ken Blaze/USA TODAY Sports

Jason Kelce and Travis Kelce have both received plenty of endorsement deals as professional athletes, but they missed out on the NIL era of college sports when they were playing at the University of Cincinnati.

The two brothers were joined on their New Heights podcast recently by WNBA superstar Caitlin Clark. While it was Clark who was being interviewed for the podcast, she also asked Jason Kelce and Travis Kelce several questions, including which NIL deals they would have wanted in college.

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For Travis Kelce, the question was an easy one.

“Adriatico’s Pizza. I could sell that s*** in a heartbeat,” Travis Kelce said. “I used to go there every f****** day. If you’re ever around the University of Cincinnati… have you some Adriatico’s Pizza. And get you a Bearcat pizza. It’s one of the best.”

As for Jason Kelce, he needed a little bit of time to think about his answer. He eventually chose the manufacturing company Procter & Gamble, which is based out of Cincinnati, before changing his pick.

“If I’m going for business-wise, you want to get in the P&G family,” Jason Kelce said.

“But I’ll say this, I would go with this, like selfishly, the one that I would do would be Skyline [Chili]. Just like, it’s such a representation for Cincinnati. Very unique to the area. … It’s very acquired. You have to eat at least three or four times when you’re drunk to really, truly appreciate it.”

Jason Kelce attended the University of Cincinnati from 2006-10, before being selected by the Philadelphia Eagles in the sixth round of the 2011 NFL Draft.

He ended up being one of the best sixth-round picks in NFL history, earning six First-Team All-Pro honors and helping the Eagles to a Super Bowl.

As for Travis Kelce, he played at Cincinnati from 2008-12, before being selected by the Kansas City Chiefs in the third round of the 2013 NFL Draft.

He has gone on to be one of the best tight ends in NFL history, helping the Chiefs to three Super Bowl wins and earning all-pro honors seven times. Travis Kelce has been named First-Team All-Pro four times and earned second-team honors twice.

Travis Kelce recently set the Chiefs record for career receiving touchdowns and is hoping to help Kansas City get back to the Super Bowl this season.