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Ty Simpson, Bray Hubbard among Crimson Tide Outdoors ambassadors through NIL deal with Yea Alabama

ns_headshot_2024-clearby:Nick Schultz•05/12/25•

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Ty Simpson and Bray Hubbard as Crimson Tide Outdoors Ambassadors
Courtesy of Alabama Athletics

Last week, Alabama added an official camouflage pattern to its Crimson Tide Outdoors program. Four athletes are serving as ambassadors through an NIL partnership with the school’s collective, Yea Alabama.

Football players Ty Simpson and Bray Hubbard headline the partnership, along with softball catcher Marlie Giles and women’s basketball guard Karly Weathers, and they all will receive a portion of the royalties. They showed off the two new colors – “Tree Tide” and “Tusk” – as part of marketing initiatives around the NIL deal. Additional athletes will join the initiative, as well.

Outdoor personality and Alabama native Hal Shaffer worked with the school and athletes to design the patterns. His “Hide The Tide” website will sell the merchandise, as will Athlete’s Thread. The merchandise includes t-shirts, hoodies, jackets, hats, blankets and pillows, among other products.

“One of the greatest honors in my life was being asked to design camo patterns for the University and now seeing that coming to fruition has certainly been a staple point in my life of things that I will always remember,” Shaffer said in a statement. “The camo patterns were designed to be effective, yet lifestyle friendly, and capture the spirit of the Crimson Tide.

“We utilized several Alabama male and female student-athletes from different sports to help us develop the ultimate patterns for the outdoors – especially for the physically active lifestyle of these elite athletes. To see these patterns now be worn by the student-athletes and Crimson Tide fans across this great country is truly a special moment in my life.”

Yea Alabama has served as the Crimson Tide’s primary NIL collective since February 2023 and is one of nation’s top collectives. While it’s not the largest collective in the country, the organization has worked with the program’s top players since its inception and continued to progress after Kalen DeBoer took over for Nick Saban.

Ty Simpson cashing in amid Alabama QB battle

Ty Simpson is vying for the Alabama starting quarterback job this year after Jalen Milroe’s departure for the NFL. As he does, the redshirt junior is capitalizing off the field as part of the Crimson Tide Outdoors Program.

“Being one of the first ambassadors of the Crimson Tide Outdoors Program is a true honor,” Simpson said in a statement. “As somebody who spends lots of time hunting and fishing, I love that the Script A is now included in camo patterns I can wear while I’m doing those activities. I think Alabama fans who also appreciate the outdoors will love representing the Tide, while also supporting their favorite players.”

Kalen DeBoer recently said Simpson was trending “upward” amid the competition with Austin Mack and former Five Star Plus+ recruit Keelon Russell. He noted Simpson’s accuracy and experience over the last four years – making 14 appearances – as reasons he created separation during spring practice.

“Ty continues to, I think, trend upward,” DeBoer said earlier this month. “I think all of them have really added to their game. They’re all at different spots because Keelon’s learning the system. The other two know it better, for sure. And Ty has been around and just has done a nice job. I think the trending upward is a big piece of it. Ty is an accurate thrower.

“There’s always gonna be balls that every guy wants back, but I think the ability to learn from your mistakes, learn from other people’s mistakes, be able to comprehend, not be overwhelmed, I think that he’s just had more time. But they’re all doing a lot of really good things together as a group.”