USC beach volleyball's Nourse Twins sign with Network Advisory, Stoked for NIL representation

For the first two years of NIL, a set of twins earned some of the most high-profile deals. With more than four million social media followers, they transferred to Miami and grabbed headlines. Those are the Cavinder Twins.

Yet, there is another set of twins who have yet to generate as much attention in the NIL space. In their respective sport, however, they are undoubtedly at the top of their game. Audrey and Nicole Nourse are three-time beach volleyball national champions at USC. They’ve built their off-beach brand around travel, nutrition and fitness. Entered into a long-term agreement with ProMix Nutrition, the twins will have one last year to defend their national title.

They plan on growing their NIL footprint, too.

Audrey and Nicole Nourse have signed NIL representation with Stoked Management and The Network Advisory. The twins previously hunted for deals on their own and worked with WME Sports.

With a final season of collegiate beach volleyball ahead of them, each has aspirations to work in the agency space in the future. Maximizing their NIL platforms at USC is the current focus, though.

“Our biggest thing is having a team around us that fully supports us, that sees what our vision is, and that is willing to do the work to help us achieve what we want to accomplish in the space and with our brand,” Audrey Nourse, who interned with The Network Advisory this summer, told On3 recently over Zoom. “And ultimately we want people around us who are like-minded. … In partnering with both Stoke Management and the Network Advisory, we wanted to be repped by agents and brand managers that have that extensive network of people, brand representatives, so that we can hopefully make something happen and create value for a brand, for ourselves, and for our followers, too”

Stoked has worked with a handful of NIL talent recently, including Georgia’s Croix Bethune and Louisville’s Skyy Clark. Run by Justin Giangrande and Brian Sher, The Network Advisory represents a number of college football players including Florida’s Shemar James and UCLA‘s Grant Gray.

Together the management companies will work on branding the twins, along with soliciting possible NIL opportunities. Adding some help in content creation won’t hurt, either. Audrey and Nicole said they’ve created a social media calendar but having some professional representation will only help.

“Stoked built a relationship with and has been advising the Nourse Twins since NCAA NIL began in summer 2021,” Stoked CEO Lowell Taub told On3. “We couldn’t be more excited to be adding them to our client roster as their agents alongside The Network Advisory as their managers. The twins are special athletes and even more special people and we are honored to be representing them both.”

Added Giangrande: “Audrey and Nicole continuously empower their brand on and off the court, and we’re looking forward to building upon that, as well as their three NCAA championships, alongside Stoked.”

Nourse Twins focused on defending title, growing NIL

In their three seasons together, the twins have compiled a 91-16 all-time record. The win total sits second in USC history, equaling a previous mark. They’ll easily break the record when the season starts in February.

Playing together has become part of their identity. The two have always branded themselves for NIL deals together. They’ve become social media stars, both recalling signing autographs and taking pictures with their younger fans.

Competing at the professional level is on their list of aspirations. Joining the Association of Volleyball Professionals Tour would be the goal. Making the Olympics is not a crazy thought, though. If the twins did make a run at the U.S. National Team, they would most likely compete for a spot in the 2028 Summer Olympics, which will be held in Los Angeles.

The duo has every intention of going through the journey side-by-side.

“It definitely hits back on my why,” Nicole Nourse said. “I think it’s so important to have a purpose and a why and what you do things. Honestly, she is such a big part of that, and I am to her. It’s everything. If we didn’t have each other, I don’t think I would nearly get as much joy in it. And it can be sometimes difficult to balance the stuff as an athlete.

“I mean, you go through so many things as a Division I athlete, especially as a national championship contending team. There’s a lot of pressure that comes with that. And the fact that I have her with me just kind of allows me to bear the weight of it all.”

With more than 220,000 combined social media followers, they bring real value to brands who want to spend marketing dollars on NIL. They’ve previously entered partnerships with Nerf, H&R Block, Alba Botanica, Sprouts Farmers Market and Halo Top, among others.

The twins have begun to scheme out some potential dream NIL deals. Audrey and Nicole were both in agreement that signing on with Lululemon would be their goal. They religiously wear the activewear brand playing beach volleyball.

With Stoked and The Network Advisory assisting, growing their NIL brand could be attainable.

“You kind of have to create your own path with it. It’s something that’s unique for all athletes,” Audrey Nourse said. “And I think that we’ve really come to notice that deals won’t just fall in your lap, you have to really put in the work to make your content be worthwhile for brands to promote in conjunction with your brand. Yeah, it’s definitely been a whirlwind.”