Utah athletics announces 'Elevate U Exchange' for NIL
Utah, in partnership with INFLCR, has announced a new NIL marketplace called Elevate U Exchange. The exchange will act as a one-stop marketplace for Utah student-athletes to power their NIL activity.
The program, which was launched on Monday, will help businesses and collectives connect with student-athletes interested in NIL opportunities at Utah.
INFLCR lets businesses access student-athletes at a particular school in an online setting. There, student-athletes and like-minded businesses meet and can come together for NIL deals. It also tracks and keeps a record of all deals, for the purpose of compliance. It also automates payments and reports taxes for athletes.
“The launch of the Elevate U Exchange gives our student-athletes a significant advantage in accelerating their NIL opportunities locally and beyond,” Utah athletic director Mark Harlan said in a statement.
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“Nearly a year after the creation of our Elevate U NIL program, we are seeing our student-athletes benefit from NIL opportunities in very meaningful ways, and the business community has shown incredible interest in engaging with our student-athletes to expand their reach. We’re excited to take both our Elevate U program and our INFLCR partnership to the next level with the Elevate U Exchange, and look forward to seeing our student-athletes benefit tremendously from this powerful resource.”
The platform is free for student-athletes to use.
About INFLCR
INFLCR is a Teamworks Product that has been innovative in the NIL space. They are a brand building and NIL business management app. They partner with different schools to create platforms with those brands. On that platform, student-athletes associated with the school can find businesses that want to work with them.
INFLCR offers both a global and local exchange. The global exchange is a nationwide directory. Meanwhile, the local exchange is for an individual school or brand. That makes Elevate U Exchange at Utah one of INFLCR’s local exchanges.