Vuori announces new NIL deal with Texas QB Arch Manning

Texas QB Arch Manning has the biggest valuation in name, image, and likeness in college sports per the NIL 100. That trend continues into his sophomore season, with it set to be his first as a collegiate starter, with the latest deal he has signed.
Vuori, the clothing brand, has announced a new partnership with Manning on Tuesday morning. He’ll be their newest athlete after teasing the signing on Monday.
“Next Mann Up: Arch Manning. Vuori is excited to announce Arch Manning, college football player, as the newest Vuori Athlete,” Vuori captioned their post on social media. “From his outstanding work ethic on and off the field to his unique ability to stay true to himself despite his rising status, our new athlete @archmanning embodies what winning really means to us: a passion to perform, and an inner knowing that true strength starts within.”
At No. 1 in the NIL 100, overall and in college football, Manning has a valuation of $6.5 million. That is $1.7 million more than the next closest in total with Duke’s Cooper Flagg ($4.8 million) and $2.2 million more than the next closest in his sport with Miami’s Carson Beck ($4.3 million).
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Manning is among the most notable, and marketable, players at the college level, especially going into next year as the Longhorns’ QB1 after being their backup to Quinn Ewers the last two seasons. He already has deals with the likes of Panini America, EA Sports, Red Bull, and Uber, and now with Vuori, along with the work of their school’s collective with the Texas One Fund.
Manning, the former No. 1 overall recruit in 2023, has thrown for 969 yards, nine touchdowns, and two interceptions on 66.3% completion. That’s through a dozen appearances, with two of those being starts last season in September as a redshirt freshman following an injury to Ewers.