Colorado's Deion Sanders files five new trademarks, including 'We Keep Receipts'

Deion Sanders has filed another batch of trademarks.

Less than a week after filing to register four trademarks, the Colorado head coach is back again. All five trademarks were filed by his attorney, Jessany Garret, on behalf of Prime Time Enterprises, Inc, per the U.S. Patent and Trademark Office database. The former MLB and NFL star turned college football coach is 3-1 in his first year with the Buffaloes.

Coming off a 42-6 loss at Oregon, Sanders has filed to trademark the following phrases:

• “AIN’T NOBODY CARE”
• “F AROUND AND FIND OUT”
• “WE KEEP RECEIPTS”
• “PITBULL IN PUMPS”
• “WORKING OR TWERKING”

“AIN’T NOBODY CARE” is a phrase Sanders has been saying since his days at Jackson State and appearing on Barstool Sports. Now he’s filed to trademark it, to use it on clothing including blazers, sleepwear, sweat suits and outerwear, among others.

Thanks to Sanders’ security guard, “F AROUND AND FIND OUT” has become popular on social media in the last few weeks. The shirt is obviously meant to be read in multiple ways. For starters, it’s as simple as not messing around with the security guard. It’s also quietly putting Colorado’s football competition on notice.

Since his first press conference after the TCU game, Deion Sanders has been reminding folks that “WE KEEP RECEIPTS.” He reminded the media that he kept receipts of what they wrote and said after he took the Colorado job. And following this weekend’s loss at Oregon, he said in his press conference “You better get me now, I keep receipts.” It was in response to Dan Lanning’s pregame speech, which went viral. Along with clothing, he filed to trademark the phrase for blankets, pillows and drinking glasses.

The “PITBULL IN PUMPS” is a clear reference to his agent, Constance Schwartz-Morini. Sanders calls the founder of SMAC Entertainment his “PITBULL IN PUMPS.” Sanders has found plenty of marketing success working with Schwartz-Morini, appearing in Aflac commercials with Nick Saban, and recently starring in ad campaigns for Oikos and KFC.

“WORKING OR TWERKING” has become a popular phrase for Sanders, typically used when he’s asking his family, coaches or players if they’re working hard.

Deion Sanders finding success early at Colorado

All eyes have been on Colorado through four weeks of the college football season. The TV ratings back up the attention Sanders has received. One week after attracting 7.26 million viewers for its season-opening victory over No. 17 TCU, Colorado saw 8.73 million tune in for its home-opening win over rival Nebraska. Two weeks ago marked the highest TV rating yet, as Colorado-Colorado State averaged 9.3 million viewers, which broke the previous ESPN late prime window viewership high.

The game, which kicked off at 10 p.m. ET, was also the most-streamed regular season game of all time on ESPN. Even more impressive, according to SBJ’s John Ourand, at 2:15 a.m. ET, the game still registered 8.230 million viewers – an audience that was more than 1 million viewers bigger than the peak audience of any other college football game this week.

The spotlight on the Buffaloes continued this past weekend. Despite Oregon’s 42-6 annihilation of Colorado, the matchup attracted 10.03 million viewers.

He continues to succeed in other business projects, too. According to Chase Fisher, Blenders Eyewear CEO, between 65,000 to 70,000 of the “Prime 21” sunglasses have been pre-ordered. That number is only rising. The shades sell for $67, the year Sanders was born (1967). He personally asked for them to be priced at that number, which was originally $69. Quick math says the company has made more than $4.5 million off the sunglasses from pre-orders.