Deion Sanders' sons to purchase mansion for Colorado coach

Shedeur, Shilo and Deion Sanders Jr. are making sure to take care of their father.

Deion Sanders’ sons are pitching in to help the Colorado head coach purchase a new home. In a new video released by Well Off Media – Sanders’ media company – the three sons tour a mansion with their father. Located in Colorado, the home includes an in-home theater, wine cellar, outdoor pool and mountain views in the backyard.

With Shedeur and Shilo set to play their final seasons of college football for the Buffaloes this year, the sons want to make sure Deion Sanders is set up for success in Colorado. Deion Sanders Jr., also known as Bucky, manages the Well Off Media brand.

“Want to put it together to make sure I’m straight when all of you are gone is unbelievable, son,” Deion Sanders says in the video. “It almost provokes a tear. Look at that. It’s one thing to look at the mountains, it’s another thing to be in the mountains. We’re in them.”

While the house means a lot to the Colorado coach and former Florida State and NFL star, he also made sure to mention his life isn’t complete just yet. The Buffaloes are coming off a 4-8 year, a notable improvement from the 2022 season.

Sanders wants to take the next step.

“We’ve got to win,” he said. “That’s when it’s (life is) complete. I appreciate this, though. My three sons want to do this for me. Wow, this is awesome.”

Deion Sanders and Colorado have been aggressive in the transfer portal again, adding 22 players to their roster. The Buffaloes open the season on Aug. 31 against North Dakota State before traveling to Nebraska for a Sept. 7 matchup.

NIL success plays role in purchasing house

While Deion Sanders has a storied history as a player, Shedeur and Shilo have found success off the field as college athletes thanks to name, image and likeness. Two of the most marketable players in college sports have 3.7 million combined social media followers. Each commands major endorsement deals, too.

The Colorado quarterback as one of the top quarterbacks in college football this past season and will be back an NFL prospect entering this year. He’s worked closely with Gatorade, launched a barbecue sauce, been tabbed as the BRADY brand’s long-term ambassador and promoted Mercedes Benz. That’s on top of building out an apparel brand that releases new merchandise nearly weekly.

The youngest son of Deion Sanders has an On3 NIL Valuation of $4.7 million, which ranks No. 1 in college football. It’s also No. 2 in the On3 NIL 100, the first of its kind and defacto NIL ranking of the top 100 high school and college athletes ranked by their On3 NIL Valuation. Sanders only trails Bronny James.

Shilo Sanders has created a valuable NIL brand. The middle son and Colorado defensive back has deals with Oikos, Actively Black and KFC. He also signed an endorsement deal with Denver’s Tint My Ride. As part of the agreement, he had his Mercedes-Benz GLE 63 wrapped in Colorado colors. Shilo has a $1.1 million On3 NIL Valuation, sitting at No. 17 in the On3 NIL 100.