On3 announces innovative partnership with PCW Family Investments for inaugural On3 NIL Elite Series

On3 today announced that three businesses in the PCW Family Investments portfolio will be partners in the On3 NIL Elite Series presented by Mizuno, featuring more than 30 invited, top-ranked high school football athletes from the class 2024. The event is scheduled from May 30-June 1 in Nashville.

Ranked College Sports, University Fancards and Hyperluxe will all participate in the event.

The On3 NIL Elite Series will connect these athletes with the leading voices and decision makers in college sports. Athletes will hear about the latest trends with Name, Image and Likeness, and an understanding of their On3 NIL Valuation.

“We have a great group of partners that share in our vision of sharing information and knowledge with these elite prospects and their families,” said Grant Frerking, Director, On3 Athlete Network Development. “These three companies all augment the college sports experience.”

Eleven five-star prospects in the 2024 recruiting class will be at the invitation-only event, which will be hosted at the Thompson Nashville Hotel. SEC Network’s Tom Hart will serve as the host and emcee of the event. 

“As I look across the landscape of what’s happening in college football, it’s clear that there is an opportunity and need for NIL Collectives to gain greater acceptance with their teams’ fans, and to help with administrative costs,” said Robert Walker, CEO of Memphis based PCW Family Investments.  “That’s why I wanted to get University Fancards, Ranked College Sports and Hyperluxe involved because they not only provide a valuable resource for student-athletes and collectives, but also for the fans who want more ways to engage with the universities and players they’re cheering for on fall Saturdays.”

Ranked College Sports (www.areweranked.com) has been providing the best mobile game day experience since 2019. Starting as a passion project in Birmingham, Al. to make every fan smarter than their friends on game day.

Ranked is working with collectives to provide an additional revenue stream while keeping the fans engaged on game day. Ranked provides collectives with visibility to not only diehard fans, but also the everyday fan who wants to engage with the star athlete of their alma mater or favorite college team. Ranked is expanding into basketball this season keeping fans engaged year-round. 

University Fancards is the nation’s leading provider of collegiately licensed prepaid products and creates new ways for fans to pay with team pride, through a fintech-focused approach designed to reach  fans of over 35 collegiate brands. Fancards collegiate partnerships include the likes of the Alabama Crimson Tide, Florida Gators, Michigan Wolverines, Texas Longhorns, Chick-Fil-A Peach Bowl, Valero Alamo Bowl, and more.

Each NIL Elite Series athlete will receive an On3 branded pre-loaded Fancard to manage incidental expenses. 

“The Elite Series is going to be a tremendous opportunity for the players and their families who are attending, so I’m excited for University Fancards to be a part of this,” said Lynn Boggs, CEO of Fancards.  “Everyone with Fancards has a passion for college and youth athletics, so providing financial tools and education for the student-athletes and their families is a top priority for us.” 

Hyperluxe will showcase their collegiate offering, HLXU, for a two-day live event featuring EA SPORTS™ Madden NFL in a “Red Zone” style tournament with NIL Elite Series athletes competing for prizes and giveaways for viewers. 

The HLXU Lounge will be set up to broadcast the competition between athletes and provide exclusive prizes and giveaways from the following: Techni Sport, Newk’s Eatery, ADVANCEDgg, tasc Performance, Ice Shaker, Blue Delta Jeans, Double B Boots, Emogene & Co. and Sellvntg.co.

HLXU provides athletes and universities an innovative white label, plug and play program offering athletes, brands, and universities innovative opportunities to generate recurring, compounding revenue for their NIL compliant programs.