The Pepsi contract was renewed for one year last June. There is currently a RFP process going on.
A change of soft drinks?
- Thread starter WSTLion87
- Start date
the folks evaluating the beverage exclusivity package-offers need to grasp that, while this is a ”Coke” vs “Pepsi” proposition, traditional carbonated soft drinks now comprise only about 15% (often less) of the aggregate beverage mix on a college campus... GenZ perceives colas, and CSDs in general, similar to how they look at ABC / NBC / CBS / Fox , ie. ambivalence/ ignorance. That said, the most popular beverage categories these days on a college campus are high-credential juices (eg. Tropicana/Naked Juice) , premium ready-to-drink teas, premium/enhanced waters, functional/enhanced premium sports drinks, packaged ready-to-drink coffees, then you get to the traditional CSDs that were dominant only ten-twelve years ago...
the key is looking at which of the two conglomerates brings the best trademarks to campus in these emerging categories - as those will maximize future-proof revenue for dining/retail operations, catering and concessions ... one company identified these generational shifts nearly 20yrs ago and now finds itself, literally, light years ahead of the other
the key is looking at which of the two conglomerates brings the best trademarks to campus in these emerging categories - as those will maximize future-proof revenue for dining/retail operations, catering and concessions ... one company identified these generational shifts nearly 20yrs ago and now finds itself, literally, light years ahead of the other
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I’ve gone to all ZERO SUGAR drinks:
- Cherry Coke & Wild Cherry Pepsi
- Cherry Dr Pepper
- A&W Root Beer
- Gatorade
- Gold Peak ZERO SUGAR Sweet Tea
- Cherry Coke & Wild Cherry Pepsi
- Cherry Dr Pepper
- A&W Root Beer
- Gatorade
- Gold Peak ZERO SUGAR Sweet Tea
I know a number of people who feel that way, but I have never been able to get on board with Coke Zero. Or Coke Zero Sugar or whatever they call it now.
Go through 12 to 14 liters of lemon & lime Poland Spring a week for years.
Also use the water as an 8 oz side car to my neat bourbon sipping.
Also use the water as an 8 oz side car to my neat bourbon sipping.
I have known three colleagues from work who passed away in their late 50s-early 60s from an unexpected heart attack All three drank Diet Coke all day long. I know that correlation does not necessarily equal causation, but drinking DC might be a good habit to break.I drink nearly 1 an hour… also AWESOME.
I kid, but just a little… I at least try to alternate between DC and ice water throughout my workday. But it’s the Diet Coke that truly fuels me.
Generally id agree, but the lady who live next-door to my grandmother lived to be 94 and she drank at least one diet Dr Pepper every day that she can remember.
You are way too deep in the weeds on the details of this project. As usual, the final decision will ultimately be determined by which option lines the pockets of one or more members of the BOT (excluding Barry, of course).
While my territory does not include PA I’ve been involved in sponsorship deals, including colleges and universities, for nearly two decades - not once has a BOT factored in on such a decision (perhaps you were being facetious) . Usually it’s a committee comprised of the auxiliary services corporation, VP of Finance, Athletics, Marketing folks, and sometimes a broker and/or consultant(s)
Good the hear, I guess that I was mistaken that Ira & Dumbly could personally profit by board decisions. My bad.
My little league football coach, who also ran the beer distributorship in town, had us drink one of these before every game.
they're too busy with Casino decisionsGood the hear, I guess that I was mistaken that Ira & Dumbly could personally profit by board decisions. My bad.
Yes, I was being facetious ... kind of ...
Possible conflict-of-interest questions surround Coppersmith's transaction
Questions about a potential conflict of interest surround a recent Penn State business transaction with University Board of Trustees member Mimi Coppersmith following the close of a half-million-dollar deal between
My grandfather worked for Pepsi so I have a soft spot for Pepsi. I can still picture him in his Pepsi work shirts. However, I do like a Coke every now and then also, especially with Pizza. Short answer, it doesn’t make any difference to me what product the Beav sells. They are both good products.
Be right back.Actually, they’re replacing Pepsi with Starbucks French Roast.
I do appreciate the observation and the advice, thank you. Genetically, that seems to be about the age when members of my family tend to check out anyway. I’m certainly not counting on making it much past that point. I figure I’ll just enjoy what I can of life along the way… and if I do happen to get some extra years beyond that, it’ll be a pleasant surprise and a bonus. That’s my approach, anyway.
I came up with the perfect tag line for Jolt: Don't ger tired, stay wired!
We are a Pellegrino family. Then Saratoga (hard to find in VA for some reason) then Perrier. Badoit is wonderful but very hard to find.
I wish I still had one also. Just for nostalgia. I do have a set of salt and pepper shakers shaped in the form of the old fashioned glass Pepsi bottles.
The Culver's near me recently switched from Pepsi to Coke as well. Rough time to be the Pepsi Account Executive, lost at least 2 big accounts.
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