And how is the return calculated? Are more fans watching the game because Brady is part of the broadcast team or because of the matchup? Similarly, are fans staying away because the game is a stinker or because they can't listen to Brady?You're paid what the market will allow, but the market seems to have been foolish. I don't say that because he's awful, I haven't really listened to him yet. I say it because I cannot fathom that he will return the investment. How many additional eyes per game does he need to pull in order to increase ad revenue by an amount covering his salary? I don't know of a single person tuning in because he's announcing a game, so I just don't get the rationale from the TV execs that made the deal.
I suspect that most fans are like me: they watch a game because it's an interesting pairing, irrespective of the people calling it.
So why is Fox paying so much for Tom Brady? Jock-sniffing, dick measuring? Some of it is the Murdoch's money, though I doubt they notice. I mean look at some of the women Rupert has married.
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