Reading some of the rumors/reports on this. Really doesn't make sense. The Big 12 is about as far behind the SEC/Big 10 in revenue and per school payout as the ACC is. If their goal is to get on a more level playing field with the SEC/Big 10, this doesn't seem to be the path. The current Big 12 deal runs through 2031, so adding 2 more teams would only further dilute the current payout. Just not seeing the huge financial upside here. They might get some more money but would still lag far, far behind the ACC and Big 10. The current Big 12 deal runs though 2031, so they'd still be waiting a while to see any potential payoff. Even so, with the brands of schools in the Big 12, they won't come close to SEC/Big 10 money.