How would you market Penn State?

[BobPSU92]

“I wouldn’t“ is a reasonable answer.

I ask because of the following news today:

https://www.psu.edu/news/administration/story/rick-ayers-named-penn-states-associate-vice-president-marketing/

From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. and almost always promotes from within.

So, how would you market Penn State?

 

[StamfordBridgeVikingatLeftOffensiveTackle]

“I wouldn’t“ is a reasonable answer.

I ask because of the following news today:

https://www.psu.edu/news/administration/story/rick-ayers-named-penn-states-associate-vice-president-marketing/

From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. and almost always promotes from within.

So, how would you market Penn State?

I'd focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy with an emphasis on creative design. If it looks good, they will come.

 

[BobPSU92]

I'd focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy with an emphasis on creative design. If it looks good, they will come.

Penn State should embrace the latte-and-scone demographic.

 

[StamfordBridgeVikingatLeftOffensiveTackle]

Penn State should embrace the latte-and-scone demographic.

It is the playground of the elites. Mo money!

 

[GrimReaper]

Concentrate on sex. Sex sells.

 

[PSUFTG2]

Penn State has 24 faculty members in the Advertising/Public Relations department.
People Directory / Bellisario College of Communications (psu.edu)

Penn State has 58 professionals in the Strategic Communications administration unit.
The Team | Penn State Office of Strategic Communications (psu.edu)

 

[GrimReaper]

“I wouldn’t“ is a reasonable answer.

I ask because of the following news today:

https://www.psu.edu/news/administration/story/rick-ayers-named-penn-states-associate-vice-president-marketing/

From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. and almost always promotes from within.

So, how would you market Penn State?

Gotta keep them headhunters happy. Who the fu@k else is gonna get Sara Thorndike her next job?

 

[StamfordBridgeVikingatLeftOffensiveTackle]

Penn State has 24 faculty members in the Advertising/Public Relations department.
People Directory / Bellisario College of Communications (psu.edu)

Penn State has 58 professionals in the Strategic Communications administration unit.
The Team | Penn State Office of Strategic Communications (psu.edu)

Sounds like fertile ground for someone with a creative satirical bent. Novel, short story, play, movie, television series?

 

[lemonears]

Great party school. Good engineering college.

 

[Mister Magoo]

When you’re number three. You try harder.

 

[Catch1lion]

Did they hire Mr Haney ?

 

[Achowalogan]

“communicating its story to the world”…. Will they be telling the real story of the fact-Freeh report and the actions of the 11.9/11 home-grown BOT terrorists?…promotion of this anniversary could start immediately….

 

[pamdlion]

Over/Under for Ayers is 2.5 years. Take the under.

 

[ApexLion]

Definitely stress the party aspect and hope rubes from NJ keep paying a ridiculous OOS tuition for a middling state school.

It would also be fun to portray the BOT as modern day robber barons but doubt that campaign will make it thru ole Rachel.

 

[Nitwit]

Happy Valley, Ice Cream, Athletics, academics, Lion, what’s not to like? We Are! Come to Penn State

 

[PrtLng Lion]

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

I'd like to see what Penn State's current official "mission" is purported to be. ($$$$)

 

[BobPSU92]

I'd like to see what Penn State's current official "mission" is purported to be. ($$$$)

Teaching, research, and service!

 

[Bison13]

We have the greatest art museum on the planet

 

[BobPSU92]

We have the greatest art museum on the planet

…serving billions of visitors every year.

 

[Achowalogan]

…serving billions of visitors every year.

...and there is now room to park the bus!

 

[GrimReaper]

Definitely stress the party aspect and hope rubes from NJ keep paying a ridiculous OOS tuition for a middling state school.

It would also be fun to portray the BOT as modern day robber barons but doubt that campaign will make it thru ole Rachel.

Already got that. No need to spend money on marketing.

 

[leinbacker]

I would raise tuition because when people have to pay more for something, they know it must be better than the cheaper alternative.

 

[BobPSU92]

I would raise tuition because when people have to pay more for something, they know it must be better than the cheaper alternative.

Penn State: You get what you pay for.

There’s your marketing campaign.

 

[Nitt1300]

I would trade it even up for a lifetime supply of Devil Dogs.

 

[Bison13]

Maybe this would help

 

[Eric_M]

Penn State a great school in spite of shite leadership……..

 

[Psumatt85]

Penn State a great school in spite of shite leadership……..

Penn State. We were an awesome place to get an education when your parents went to school.

 

[Thorndike2021]

WE ARE not pitt

 

[BostonNit]

Put a QR code in every ad linking to the McAndrew board and people will flock to PSU.

 

[step.eng69]

So, how would you market Penn State?

Over priced product in athletics and academics.

 

[Bison13]

To be the best you need to spend the most….

got money? We’ll take it…

 

[J.E.B]

“I wouldn’t“ is a reasonable answer.

I ask because of the following news today:

https://www.psu.edu/news/administration/story/rick-ayers-named-penn-states-associate-vice-president-marketing/

From the article:

”UNIVERSITY PARK, Pa. — Rick Ayers, chief marketing officer and assistant dean for strategic communications in Penn State’s Smeal College of Business, has been named the University’s new associate vice president for marketing, effective Nov. 6.

Following a national search, Ayers succeeds Tracy Powell, who joined Drexel University as senior vice president of marketing and communications in October 2022.

Reporting directly to Rachel Pell, vice president for Strategic Communications, Ayers will lead an outstanding team of about 20 professionals whose work is focused on helping to advance Penn State’s mission, with a focus on enterprise-level brand strategy, enrollment marketing, content creation, creative design and web strategy. Ayers will lead and advance the team’s efforts, helping to bring Penn State’s brand to life and communicating its story to the world, with strategies that promote the University as a whole and amplify its unique strengths. He will work closely with Penn State’s Lead Communicator Council, composed of senior communications professionals from colleges, campuses and units University-wide.”

More blah-blah. By the way, I love how Penn State conducts a NATIONAL. SEARCH. and almost always promotes from within.

So, how would you market Penn State?

The truth is Penn State is all over the board with their branding and marketing. Much like all of higher education. Like the football team, the university has no real identity which is vital in pursuing the next gen student. Hopefully, Rick will provide that because the previous Kabal couldn't or wouldn't. They were only interested in money, compliance, and liability.

After all, Neeli is supposed to be a top level marketer.

But that's the big question for anyone marketing a product. Who Are You, Penn State? I really want to know.... football used to know who they were "Black Shoes. Basic Blues. No Names. All Game."

 

[PSUFTG2]

To be the best you need to spend the most….

got money? We’ll take it…

Your TIC may actually hit a lot closer to home than some realize.

 

[Keyser Soze 16802]

Maybe this would help

 

[BobPSU92]

Just like Penn State, this is all academic. Penn State doesn’t need marketing. Penn State sells itself.

 

[Catch1lion]

I’d definitely opt for Mr Haney over the Daily Collegian and college rating services .

 

[Hugh Laurie]

This would be my marketing approach


Why Penn State? Meet some of our faculty.

 

[BobPSU92]

This would be my marketing approach


Why Penn State? Meet some of our faculty.

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Why the men?

 

[Bkmtnittany1]

Concentrate on sex. Sex sells.

bring back the weather thread!

 

[Bkmtnittany1]

Make sure that PSU gets rid of the Test/Puke board....the Rutgers assh*le who runs that site must be laughing his butt off.