Does seeing a uniformed trooper tailing Penn State football Coach James Franklin at games make you want to join the Pennsylvania State Police?
That’s the goal of the department’s new recruitment initiative.
What
began last season at home games has expanded this season. At least one trooper also will accompany Franklin at away games to raise the visibility of the state police with the college football fans.
The next opportunity to get a glimpse at them is Saturday, when eighth-ranked Penn State hosts Kent State.
Three troopers and a corporal – all with some collegiate or professional athletic experience – are assigned to a detail funded with taxpayers’ money.
This is separate from the university-reimbursed game day security that state police, among other law enforcement agencies, provide.
Besides hanging around Franklin on game days and positioning themselves in the camera’s view, the trooper recruiters also make regular visits to campus attending practices and team meetings.
That part of the arrangement is to get to know players in hopes of building trust and getting them to think about a law enforcement career.
“I can’t recruit you if you don’t see me,” said Capt. Jamal Pratt, director of the state police’s recruitment services division, which employs 16 full-time recruiters and works with the Office of Community Engagement on this initiative.
“We want to see where we can get the best marketing and advertisement, that reachability to make our brand become more of a household name.”
Pratt said as a result of the pandemic, negative interactions with police nationwide in recent years and a tight labor market, recruiting has dipped, becoming a rising concern for the agency.
To help reverse that trend, Gov. Josh Shapiro last year
dropped the college degree requirement for cadets to widen the applicant pool as trooper vacancies continue with retirements and promotions.
In the spring, the department launched its
first-ever marketing campaign. The “Join us” campaign included billboards, television and social media and cost about $700,000, which Pratt said is far more costly than the Penn State partnership.
Additionally, state police Commissioner Christopher Paris told lawmakers at a March budget hearing that marketing experts say people aren’t going to contemplate such a life change by just reading a billboard.
He said, “They’re going to need to be contacted in multiple ways, multiple platforms.”
Filling the recruit pipeline
The state police employs several methods for recruiting, from its Camp Cadet youth program to its
Law and Leadership Program for adults. Last year, Pratt said recruiters participated in nearly 2,500 career fairs and events in Pennsylvania and neighboring states.
These stepped-up efforts are bearing fruit, Pratt said.
Applications for the police academy grew from 2,100 in 2022 — the year before Pratt’s position was created — to 6,400 last year.
This year, he said, the agency is on pace to receive 7,000 applications with hopes of boosting that to 8,000 next year. To put it in historical context, there were 12,000 applicants for the cadet class when Pratt applied in 2006.
“My job is to get people to fill our academy seats three times a year for our cadet classes to shorten our vacancies – and we’ve done that,” Pratt said.
Initiatives like the partnership with Penn State football — and its possible expansion to other universities — are needed to ensure a strong talent pipeline to fill vacancies as they arise in the department that has a complement of 4,410 positions. Currently, there are about 230 vacancies.
“The more outreach I can get, the more visibility I can get, the better it helps us to get interest for folks who want to apply,” Pratt said.