New Northwestern stadium and fan experience …

[DAWGSANDSAINTS]

Looks really cool and may be better than 75% of NFL stadiums.

 

[Seinfeld]

I keep hoping that the reason that we can't have things like audible sound, chairbacks for our metal bleachers, or real time score updates is because of something like this, but somehow I doubt it

 

[mcdawg22]

Why do they have Gingerbread Houses?

 

[MSUDOG24]

Why do they have Gingerbread Houses?

Video says it will be used for stuff year round, guessing a rendering of some kind of Christmas festival with the ice skating rink there, etc.
Pretty cool. Expensive cool but nice.