NIL $$$$

Bkmtnittany1

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Any way of knowing exactly how much money PSU has to spend, especially on football?
 

haveyoumethoward

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Does it matter? Soon, unless stringent rules concerning player salaries, opt-outs, free agency, contracts, a player union(?) are adopted (who would be the governing body), college football will be in big trouble IMO.
 

Nitt1300

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Does it matter? Soon, unless stringent rules concerning player salaries, opt-outs, free agency, contracts, a player union(?) are adopted (who would be the governing body), college football will be in big trouble IMO.
optimist
 

Bkmtnittany1

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Just would like to know. My life doesn’t change if we have $50 or $50 million, but i
 

Woodpecker

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No, there is no way. PSU isn't spending the money, it comes from (potentially) a myriad of third-parties, none of whom are obligated to disclose how much they've spent.
Well, there's no way we should stand for that. I propose that we start a McAndrew Board NIL Consortium in which 100%* of the donated money goes directly into the pockets of athletes
* After my 20% founder's fee is deducted
 
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blion72

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Any way of knowing exactly how much money PSU has to spend, especially on football?

Any way of knowing exactly how much money PSU has to spend, especially on football?
I am not sure that can be answered easily for any school. The NIL $$$ are outside the schools with organizations that will sign players to ad contracts or whatever other services that can be traded for individual players NIL value. Example - Caleb Williams is getting NIL for Wendy's and Dr Pepper ads. Quinn Ewers had Ford dealer ad in Columbus and then lost it when he went to Texas - although I think he got same type deal in Austin. All the funds are in organizations that are beyond control for the school. A "collective" corporation may not publish their financial statements. kind of hard to answer.

I think it is still beyond the school to fund NIL $$ with its own funds. The minute a school tried to use its own funds for NIL the Title IX attacks will start. The NIL deals and offers still have to come from these external organizations.

it is a good question but not simple to answer.
 
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Alphalion75

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If the current choas of the NIL and transfer portal continue with no rules, college football will implode and there will be no $$$ for anyone.
 

CoachET

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Well, there's no way we should stand for that. I propose that we start a McAndrew Board NIL Consortium in which 100%* of the donated money goes directly into the pockets of athletes
* After my 20% founder's fee is deducted
How much is spent on tongs?!
 
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psu31trap

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No, there is no way. PSU isn't spending the money, it comes from (potentially) a myriad of third-parties, none of whom are obligated to disclose how much they've spent.
Would they have to disclose this information on tax returns? Just curious.
 

s1uggo72

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Would they have to disclose this information on tax returns? Just curious.
Probably would depend. They could sent out a 1099 or they could use it as an advertising expense. The real question is are non public corporations tax returns public information? I don’t believe they are
 

blion72

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Probably would depend. They could sent out a 1099 or they could use it as an advertising expense. The real question is are non public corporations tax returns public information? I don’t believe they are
I think the only way a private company is required to divulge any financial information is where there is a civil litigation, regulatory agency investigation or criminal matter. I am not sure if the NCAA would have standing to suit an NIL collective. when the ncaa went after Cam Newton they got the FBI involved - I thought it was RICO or money laundering by the father.
 
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GrimReaper

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Would they have to disclose this information on tax returns? Just curious.

Probably would depend. They could sent out a 1099 or they could use it as an advertising expense. The real question is are non public corporations tax returns public information? I don’t believe they are
Tax returns of public corporations are not public information (neither, of course, are those of private companies) and haven't been since 1976. Even if they were, good luck trying to find that info. We are talking reams and reams of pages. And if you tried searching a return electronically, the info you're looking for is probably buried in a line item that begins with "Other..." And major corporations won't be filing this year's return any time soon.
 

Waaaaaaaany

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If the current choas of the NIL and transfer portal continue with no rules, college football will implode and there will be no $$$ for anyone.
That's why PSU needs to hurry up and line some pockets with a 3/4 billion dollar stadium upgrade
 

s1uggo72

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Tax returns of public corporations are not public information (neither, of course, are those of private companies) and haven't been since 1976. Even if they were, good luck trying to find that info. We are talking reams and reams of pages. And if you tried searching a return electronically, the info you're looking for is probably buried in a line item that begins with "Other..." And major corporations won't be filing this year's return any time soon.
for a public corp wouldnt that info be available on a 10-k?
 

PSUFTG2

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Couple things to keep in mind:

The TV viewership ratings changed a couple of years ago (2020-ish?) to include "non=-traditional" viewers (They have some actual term for it, which I can't recall, but basically people other than those sitting down at home and watching the game on TV).
So all the numbers since that time are inflated over the numbers pre-2020ish.

That said, for the major bowls (NY6) one can expect to see bumps for the next few years as they all become "playoff" games - as opposed to what they are now.

The real juice is how many folks watch throughout the total season. I don't know what those figures are, but I wouldn't be surprised if they are up somewhat (certainly with the new calculation metrics, and more time slots in use, and maybe even without that). I expect any "drop offs" will hit TV viewership numbers last (a lagging item) - and actual attendance will be the "canary in the coal mine" indicator - if there is indeed a drop off.
 
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GrimReaper

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for a public corp wouldnt that info be available on a 10-k?
No, certainly not in that detail. 10-K is nothing more than an expanded annual report, to the extent that most companies these days distribute them to shareholders in lieu of an annual.
 
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GrimReaper

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Couple things to keep in mind:

The TV viewership ratings changed a couple of years ago (2020-ish?) to include "non=-traditional" viewers (They have some actual term for it, which I can't recall, but basically people other than those sitting down at home and watching the game on TV).
So all the numbers since that time are inflated over the numbers pre-2020ish.

That said, for the major bowls (NY6) one can expect to see bumps for the next few years as they all become "playoff" games - as opposed to what they are now.

The real juice is how many folks watch throughout the total season. I don't know what those figures are, but I wouldn't be surprised if they are up somewhat (certainly with the new calculation metrics, and more time slots in use, and maybe even without that). I expect any "drop offs" will hit TV viewership numbers last (a lagging item) - and actual attendance will be the "canary in the coal mine" indicator - if there is indeed a drop off.
Depends on what one uses as the basis for viewership. Over last year, ratings are better. They tanked about five years ago and have been recovering ever since.

The most watched games ever would be considered ancient history:

35.6 million - ABC, BCS title game/Rose Bowl, Rose Bowl, Jan. 4, 2006, Texas vs USC.
30.8 million - ABC, BCS title game, Jan. 7, 2010, Alabama vs. Texas
30.4 million - ABC, Rose Bowl, Jan. 1, 1996, USC vs. Northwestern.
30.1 million - ABC, Sugar Bowl, Jan. 1, 1993, Alabama vs. Miami.
30.0 million - NBC, Orange Bowl, Jan. 1, 1995, Nebraska vs. Miami.
29.6 million - NBC, Orange Bowl, Jan. 1, 1991, Colorado vs. Notre Dame.
29.1 million - ABC, BCS title game/Fiesta Bowl, Jan. 3, 2003, Ohio State vs. Miami.
29.0 million - ABC, Rose Bowl, Jan. 1, 1998, Michigan vs. Washington State.
28.81 million, NBC, Orange Bowl, Jan. 1, 1994, Florida State vs. Nebraska.
28.80 million - FOX, BCS title game, Jan. 8, 2007, Ohio State vs. Florida.
28.4 million, ABC, Rose Bowl, Jan. 2, 1995, Penn State vs. Oregon.
28.3 million - ESPN, national semifinal/Sugar Bowl, Jan. 1, 2015, Ohio State vs. Alabama.
28.1 million - ESPN, national semifinal/Rose Bowl, Jan. 1, 2015, Oregon vs. Florida Sta

Playoff ratings should be be good next year if for no other reason the novelty effect. Should hold for year or two beyond. After that, depends on how compelling early round games are.
 
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Catch1lion

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IMO, moving forward there will be even more of a dichotomy in talent and revenue between the haves and the have nots. TV viewing dollars are so strong for live sports, especially football that these monies are not going to dry up. The money per team probably will increase once a super conference is formed. The top 20-30 teams will do well, maybe even better in the future with the diminished competition. NIL expenses are outside the university coffers. I would gather direct pay to play will be here before 2030 and will be a pre-req to join the super conference.
 
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Catch1lion

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Just read an article in the Athletic. They interviewed players at the Under Armour All Star Game. Looks like the going offer for a top flight player there is $300-400k. They said it was fairly consistent school to school.

Did you sign with the school that offered you the best NIL deal? If not, how much did you leave on the table to sign with where you ultimately decided to go?

• It wasn’t a big difference for me in terms of the total package. All the schools offered about $300,000 to $400,000 per year with the ability to earn more.
 
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Bkmtnittany1

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Do these players have to pay taxes on the $$$$ they get from NIL? Also, does a Happy Valley United have to pay? Thanks fellas
 
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GrimReaper

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Do these players have to pay taxes on the $$$$ they get from NIL? Also, does a Happy Valley United have to pay? Thanks fellas
Players have to pay taxes. It's ordinary income just like the rest of us earn.

HVU has to pay taxes on its net income (fees minus expenses like salaries, rent, etc)
 
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Catch1lion

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I miss the old days when a real student-athlete bussed tables at The Corner Room to scrounge up enough money for a latte.
A latte was a milk over pour . Chris Pappas said we can’t throw that away let’s sell it . Call it a Latte . Interesting businessman .
 

blion72

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Per the Team Recruiting Rankings page, our avg NIL is $70K
for those of you local, what would be the typical total tax % for fed, state and local tax on $70k ordinary income? are places like Florida going to have a tax advantage for players?

assuming the player is getting the funding in tranches over the year, then they would likely get requests for depositing quarterly taxes to avoid a situation where they have April taxes due, and not enough cash to pay. assume the funding org (who delivered the $$$) would provide the 1099's.

I think to a typical graduating HS student, this could be a new world. for an adult who has been working for years and if self-employed have their own LLC, this is not as daunting.

we should probably start calling this pay for play, as it has nothing to with a player's NIL value. What is the NIL value of a player who nobody has heard of, nobody would recognize and has no established brand?
 

PSUJam

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for those of you local, what would be the typical total tax % for fed, state and local tax on $70k ordinary income? are places like Florida going to have a tax advantage for players?

assuming the player is getting the funding in tranches over the year, then they would likely get requests for depositing quarterly taxes to avoid a situation where they have April taxes due, and not enough cash to pay. assume the funding org (who delivered the $$$) would provide the 1099's.

I think to a typical graduating HS student, this could be a new world. for an adult who has been working for years and if self-employed have their own LLC, this is not as daunting.

we should probably start calling this pay for play, as it has nothing to with a player's NIL value. What is the NIL value of a player who nobody has heard of, nobody would recognize and has no established brand?
Over It Maid GIF
 
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