Very true. This ad could easily have been a skit on SNL and gotten some laughs.
OT: It'll be interesting to see how this works out for Miller Lite
- Thread starter 18IsTheMan
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Indeed. Many of the comments on Twitter are from folks saying they thought for sure it was parody at first.
Count me in as someone who thought it was a parody.
I definitely thought it was parody. I didn't think anyone in any marketing position in a large company would create or approve of such a horrible ad. The "ad" appeals to no one except women who have some sort of complex about men (and apparently Todd Flanders) and spends most of its time talking about many things but not the product itself. The never ending use of the word s**t serves no purpose other than to appeal to sophomoric senses of humor and ads nothing to the ad.
The ad is poorly made and looks like something that came out of some womens studies course at a liberal college.
Hey A-B/Bud Light,
Historical advertising rules and words of wisdom which are obviously not being taught today:
Every business wants to stand out, but unless you take your time and fully think through your ideas and plans, you run the risk of going viral for the wrong reasons. Whether you’re a massive brand or a local shop, the biggest takeaway here is the same: Pay attention to the details in — how you present your message, represent your values, plan your campaigns, and if (hopefully not) applicable, how you apologize for your mistakes.
Historical advertising rules and words of wisdom which are obviously not being taught today:
Every business wants to stand out, but unless you take your time and fully think through your ideas and plans, you run the risk of going viral for the wrong reasons. Whether you’re a massive brand or a local shop, the biggest takeaway here is the same: Pay attention to the details in — how you present your message, represent your values, plan your campaigns, and if (hopefully not) applicable, how you apologize for your mistakes.
Bud Light certainly disproved the notion that there's no such thing as bad publicity.
If was a beer manufacturer, I'd release a commercial that says "We make beer for people who like beer." Isn't that their only real job? Make a product that people of all walks of life like? It's not necessary to alienate or insult one demographic just to appeal to another demographic.
If A-B asked the simple question, will this advertisement sell more of our beer? They never would have even produced the ad, MUCH LESS RUN IT!
My “mindset” is that people who care about any of this are silly. I suppose it’s the natural reaction to all the blather from the extreme left calling everything racist or sexist (some of which was, but a logical line was never drawn and literally anything they didn’t like was labeled something bad). So this pushback from the right was bound to happen. However, it doesn’t make it any more logical or any less silly than what they were pushing back against in the beginning. Essentially conservatives have become the snowflakes they always complained about.
it’s good theater though I suppose.
More name calling (not even a new one) and little substance.
Looking at this strictly on its business and advertising merits, which my background permits, this ad is completely agenda driven with no critical objective review from a business outcome perspective before launch. This is why I can't believe brand management and corporate PR allowed such a campaign to see the light of day. Running a quick focus group would, and should, have blown this idea up immediately. A college intern could run advertising/marketing for Bud Light because it basically runs itself if you just get out of the way and don't do any thing stupid, like trade your current, primary customer base for a much smaller "potential" customer base. There was no big ROI for this move! Bud Light made a fatal marketing mistake and their customer base has WITHDRAWN THEIR FINANCIAL SUPPORT (not a boycott!) for a product with an agenda they did not ask for and want no association with, but was forced upon them. The second fatal mistake, which compounded the first one, was a lack of an effective apology which Marketing 101 tells you is a must in this situation. The buyer calls the shots, not the seller! The seller must listen carefully to their customers or risk losing them!
I truly thought it was a joke when I first saw it. Well, it guess it is a joke - a bad one at that. Looked like a high schooler may have come up with that. Please tell me what beers I need to avoid in addition to all of the ones related to Budweiser. Thanks. Maybe just drink local IPAs?
Comedy in the 1940s and 1950s was clean and much funnier. They had to be very clever and genuinely funny. I’ll take Jackie Gleason, Jonathan Winters, Jack Benny, Milton Berle and a host of others over anyone today.
Johnny Carson was one of my favorites - clean, apolitical, and very funny.
Correction: The beginning and ending are pretty funny, when she talks about women being primarily responsible for brewing beer.
Bud Light sales are down for the 5th straight week. Budweiser, Michelob Ultra and Natural Life are also down.
Bad decisions have consequences.
Could have been avoided if someone with some common sense had said "H*LL NO, WE ARE NOT RUNNING THIS AD"
Just like the communist were tired of thinking Christians were shoving their ideologs down their throat this is the retribution. Glad they are being stood up to.
Bud Light giving away expiring beer.
Target CEO defending questionable merchandising.
Self inflicted marketing choices with no apologies - both have failed Advertising 101 classes.
Everyday they prove over and over how ignorant they are. Love watching it but it's running America.
@ToddFlanders this isn't a left or right thing no matter how much you want it to be.
@ToddFlanders this isn't a left or right thing no matter how much you want it to be.
Target panicked and tried to mitigate the damage by shrinking the pride sections and moving them to the back of the stores.
Corporate Equity Index is responsible. These companies want investment firms to invest their client's money into their company. Today the only way to do that is to have a certain score of being awake they are told. Ironically, how many are jumping in to invest now?
How does a brand going down the tubes look like a good investment?
Just don't see how it's risky. It's almost the opposite of what bud light is doing. They are speaking about REAL women. This came out 2 weeks ago. They're still doing just fine. Their current beer cans have American Flags on them. They will take whatever Anheuser Busch gives.
The Miller Lite ad actually came out before the Bud Light fiasco, it's just that nobody noticed it or cared. It received widespread attention after the Bud Light fiasco. That said, I just don't see the need to denigrate one demographic in order to appeal to another. This ad is clearly a criticism of "toxic masculinity" which will not sit well with Miller Lite's primary demographic.
They could have made an ad appealing to women and supporting women brewers that didn't attack men.
Don't insult your customers if you want them to remain your customers! It's been that way forever and will always be that way, unless you have a monopoly. And in that case, a competitor will rise up to take your customers. It's very simple to understand, customers will not financially support being insulted and taken advantage of.