They never pretended it was about profit. It was all a public relations ploy. But it certainly makes some at the PGA look hypocritical. They started off with "the Saudis are evil, we will never deal with them ... how much money did you say? well that's different."
The PGA definitely checks off every box as it relates to being "hypocritical." I mean, they were saying this stuff last month - not years ago.
But clearly everyone has a price.