Sure, if they can do so without losing profit. Basic econ says they cant, due to profit loss and competition.
Mostly BS pushed by Big Tech. Amazon is closing their "staff-less" groceries, which it turns out was really just Indians watching remote feeds, and even that couldn't do the job as well as a decently paid employee.
(I wanted Blade for this quote, but gif search is garbage.)
Take no profit over less profit?
Very interesting that the "pro-market" view is that business owners are idiots who either are already running inefficiently for no reason or will sacrifice profit out of spite or idiocy. Not that I disagree with that view of business, just interesting that others combine those two things.