So the NIL deal that Will Rogers picked up with Moe’s BBQ is done by a booster of MSU? I obviously know that a booster with an LLC can do whatever they want in terms of NIL, if they feel inclined to give money to a prospect. But you guys are seeing the 1% of NIL stuff and thinking that is going to be rampant. What is way more likely is the will rogers deal with Moe’s BBQ that probably amounts to not that much money for Will.
The Will Rogers deal amounts to what, one free plate of chicken wings per week? Yeah, that’s probably not very much for him, it’s not much for Moe’s either in terms of ROI. Nobody’s gonna go there or not go there because the starting QB eats for free. However, its still extremely likely that someone is paying for that out of pocket behind the scenes.
But to be clear, Moe’s is an actual business, not an “NIL company”. These actual NIL companies are simply shell LLC’s that are owned and operated by boosters. There’s practically no path to any of them actually being profitable. If Moe’s said they were going to put $750,000 of their margins every single year towards paying the entire 3-deep OL at MSU a $50,000 salary, they sure as **** wouldn’t be profitable either.