There is absolutely nothing capitalistic about this. Capitalism was on full display when athletes got to go to school, live, eat and clothe themselves for "FREE" while the general student population either earned scholarship by making outstanding academic achievement, but still had to find funds to pay for meals and clothing and transportation by borrowing money or getting a job while in school. It was the perfect system for high achievers, either athletically or academically.
what this has been for the past 30 years and not quite culminated but close, is a combination of communism and Naziism made up of several Hitlers and/or Stalins named Alabama, Ohio State Georgia, Oregon, Michigan, etc...
Schools like State are the unwashed meant to be those others slaves(always beatable).