Yeah, and no one is better at using it than academics.
In effective organizations, when objectives are set, standards to measure success against those objectives are formulated simultaneously. Any bets that PSU has no standards and that it will pick up random things along the way in its push to declare victory?
While I couldn't speak for anyone else, I can certainly share what I put forth to a proposed set of "Presidential Performance Metrics".
One can, of course, look at what was actually published - and extrapolate as to whether or not such concerns received any weight:
"As to Presidential Goals:
Within the provinces and responsibilities of the PSU Board, the most important standards we set are those which provide the framework for the President’s administration. It is integral to the most important duty of the Board – that duty being the selection, direction, and evaluation of the University President.
In order for ANY performance goals and standards to be useful – and, by proxy, for any performance evaluations to be worthwhile - they must meet certain minimum standards:
1) They must be congruent with the achievement of the institution’s most critical missions
2) They must be clearly defined and measurable and quantifiable – both in the present tense and moving forward
3) They must be ambitious, while not being unreasonable or unattainable
4) They must reasonably fall within the authority of the party held responsible
In addition - and perhaps even more importantly - a proper goal-setting process has many important ancillary benefits over and above serving as a basis for presidential evaluation.
A well-defined process:
1 - Forces the Board to deliberate on just which missions are the most critical to the University and its stakeholders.
2 - Requires to Board to fully understand, in clear and factual terms, exactly where the University currently stands with regard to the achievement of those missions
3 - Requires the Board to monitor progress towards improving upon those missions
All of these are very significant benefits, above and beyond simply serving as the structure to develop Presidential Goals.
Only by knowing exactly what the mission is, knowing exactly where we are today, and knowing exactly what progress (or regression) has occurred, can any governing body evaluate the efficacy of the actions taken in the interim.
In summary, this is a very important process - and one that deserves thorough deliberation, both in style and specifics. Checking off boxes relative to nebulous aspirations, with no basis or accountability, provides no benefits other than a false sense of solace."
One might reflect on the fact that during the 8 year reign of Eric Barron - during which time Penn State experienced historically tragic declines in nearly every academic metric, along with historical declines in its fiscal results - President Barron received consistent public plaudits from the Board for his exemplary performance, contract extensions, multiple raises and bonuses, and a 7-figure golden parachute upon his exit.