The new wave of college athletics is Name, Image and Likeness (NIL). "Recently Forbes released their annual billionaire's list. In all, 2,755 people on Earth can call themselves billionaires. And of these, three live in Omaha." All three love the Cornhuskers. So Lincoln, NE might very well be a place few prospective student-athletes will consider, rest assured when the NIL money is discussed, not many schools can come close to what the Huskers may be willing to offer.