South Carolina Mines Customer Data for $1 Million Boost to Ticket Sales

[MrCockStrong]

This is a very interesting read. This data analytics company, Affinaquest, has apparently developed an effective algorithm to find and extract more revenue from the non-traditional season ticket holder type fan. The modes of fan-engagement to expand the database seems even more intriquing, although the article doesn't elaborate on the company's movements -- just casual allusion through statements like, "I can’t tell you how many times I interacted with a fan who said, ‘I haven’t missed a game for 20 years,’ and then I look them up and they’re not in our ticket system. If we’re going to capture the right people and create our next generation of Gamecock fans, we need to be smarter about how we conduct business and make sure we’re engaging with more and more fans at the right times, and engaging them the right way.”

Be careful with your personal data. Or, as the neighbor in Office Space says ... "Hey Peterman! Watch out for your cornhole!"


Yahoo! South Carolina Mines Customer Data for $1 Million Boost to Ticket Sales

 

[will110]

This is a very interesting read. This data analytics company, Affinaquest, has apparently developed an effective algorithm to find and extract more revenue from the non-traditional season ticket holder type fan. The modes of fan-engagement to expand the database seems even more intriquing, although the article doesn't elaborate on the company's movements -- just casual allusion through statements like, "I can’t tell you how many times I interacted with a fan who said, ‘I haven’t missed a game for 20 years,’ and then I look them up and they’re not in our ticket system. If we’re going to capture the right people and create our next generation of Gamecock fans, we need to be smarter about how we conduct business and make sure we’re engaging with more and more fans at the right times, and engaging them the right way.”

Be careful with your personal data. Or, as the neighbor in Office Space says ... "Hey Peterman! Watch out for your cornhole!"


Yahoo! South Carolina Mines Customer Data for $1 Million Boost to Ticket Sales

Crazy. I didn't think the USC Athletic Department was smart enough to do anything like this.

 

[CockofEarle]

This is a very interesting read. This data analytics company, Affinaquest, has apparently developed an effective algorithm to find and extract more revenue from the non-traditional season ticket holder type fan. The modes of fan-engagement to expand the database seems even more intriquing, although the article doesn't elaborate on the company's movements -- just casual allusion through statements like, "I can’t tell you how many times I interacted with a fan who said, ‘I haven’t missed a game for 20 years,’ and then I look them up and they’re not in our ticket system. If we’re going to capture the right people and create our next generation of Gamecock fans, we need to be smarter about how we conduct business and make sure we’re engaging with more and more fans at the right times, and engaging them the right way.”

Be careful with your personal data. Or, as the neighbor in Office Space says ... "Hey Peterman! Watch out for your cornhole!"


Yahoo! South Carolina Mines Customer Data for $1 Million Boost to Ticket Sales

Is this anything like mining the woman’s quad?

 

[PD-Cock]

Is this anything like mining the woman’s quad?

Tried this many times back in the 70's. Didn't work. The allure of my allegorical persuasion failed to seduce mutual attraction.
In other words, A ladies man I were not!

 

[CockofEarle]

Tried this many times back in the 70's. Didn't work. The allure of my allegorical persuasion failed to seduce mutual attraction.
In other words, A ladies man I were not!

A blind squirrel…... The place was a proverbial gold mine. Besides, Preston was just a Mantle home run away

 

[Silverspur02]

It is amazing what a winning record does to putting fans in the seats.

They can spout analytics all they want to, but two significant factors played into more butts in the seats: Winning the bowl against UNC in Charlotte and signing Spencer Rattler to come to South Carolina.

Instant enthusiasm. Friends in our tailgate group suddenly didn't want to sell their tickets and parking last year in June and July. Everybody wanted to go...

Imagine that...