This is what USC did last year with the secret knowledge of potentially joining the Big. If they didn't they would quickly morph into Cal and Stanford, or worse the Arizona schools.It is not good for the Big Ten West. So, Wisky no longer has an easy a path to a NY6 Bowl and possibly CFP. They cannot avoid Ohio State, Michigan and Penn State as much anymore. So, tougher conference slate, coupled with Wisky's (as of now) limited NIL opportunities is a serious issue to maintain any semblance of success within the conference and generate the interest/fanbase/money needed.
Lincoln Riley similarly knew going into the SEC would turn OU into Missouri or Texas A&M . Again secretly ???