Surely you aren't comparing the customers of Ulta and Bud Light in the same conversation and expecting the same reaction about a trans?
"Well she's a guy so"
Bud Light boycott
- Thread starter The Cooterpoot
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Surely you aren't comparing the customers of Ulta and Bud Light in the same conversation and expecting the same reaction about a trans?
Hot take: I have never tasted a beer that I liked. (Sorry, wrong thread.)
I bought 3 cases Saturday at WalMart grocery in Starkville and 2 yesterday. Must have been a lot of leftovers from the baseball fans that stayed home......
Wow. I think you nailed it. Seriously. I really havent thought about it this way but i think this is it.
Reply to Hot Take: "None are bad, some are just better than others"
Am I the only one who is never even aware of these type controversies until someone on sixpack makes a post? All light beer is awful anyway.
I've done an about-face. I'm 100% pro-cancel culture. Let the market shake itself out.
I usually see them on the SEC Rant political board first…. But I try to never start threads about anything here.
I love most any style of beer, minus the sours. But when I’ve mowed the grass, etc., I don’t want a big tall glass of Russian imperial stout. I wanna Miller Lite…. If we are out somewhere, I’ll start with good ones and then gradually taper off back to ML.
The brewers that make these products are some of the best on the planet. Even though light beer isn’t fancy, the attention to detail and quality assurance are about as good as it can get (both Miller and InBev). There’s definitely a market for all of it.
Exactly. This "declining brand" she wanted to make "more inclusive" was the best-selling beer in the USA last year. You want to market beer to a more inclusive audience, create a new brand for that. You don't mess with your top brand.
The reason this has received so much backlash is due to things being shoved down everyones throats and people are just very,very tired of it now. Oh and btw, DM is a he and not a she. His DNA will never change.
This is what happens when you cater to the 1%. At some point in time the other 99% is gonna say enough is enough. Plus, companies should just stay out of politics all the way around.
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When you live in rural MS (or even MS in general), it's hard to find a good local craft beer. So, you grab a Miller Lite. Hell, I had to drink Miller Highlife this weekend. It most certainly is not the Champaign of beers.
I been on that ying a ling American beer train for 4 years. No plans to depart.
You and I drink beer the same way. When out I'll start with a Stella or Blue Moon or 2. Then it's back to a light pilsner.
At home, it's Natural Light on hand at all times. I'm only renting this piss water, but I don't care. I'm not drinking to get hammered.
IPAs are an abomination. It was a necessary chemical, logistical, and technological marvel to get beer to India, but technology has progressed beyond this.
Anyone who drinks BL as their first choice of beer makes poor decisions to begin with
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I would have considered natty light frat boy and bud light more Bubba.
What is being shoved down anyone's throat? That is a really dramatic view and it also seems wildly inaccurate.
A company that advertises across many platforms decided to try and reach a targeted audience in an effort to grow their brand. It clearly didnt work out, because a bunch of people who are quickly triggered were unsurprisingly triggered, but that doesnt change what happened- its just a company trying to grow their brand.
No issue was shoved down your throat. I assume you dont subscribe to this girl's channel/account/feed so you had no idea the advertisement even took place until some outrage media picked up on it and reported it in order to generate revenue of its own thru controversy.
Seriously, this doesnt impact you at all- Bud Light wasnt trying to normalize trans life, Bud Light wasnt grooming, and Bud Light wasnt doing any of the other absurd claims that outrage media has put forth. They wanted to try and sell a product and thought this would be one of many ways to do so.
There is no shoving down throats and you cant honestly claim there is. Saying it is is just one more wild accusation that isnt based in reality.
This isnt politics and religion. Bud Light is sold at gay bars. Bud Light is sold at straight bars. Its sold at conservative bars. Its sold at liberal bars.
Basically every category you can put on people is a category that Bud Light sells to.
Why do you take issue with a company advertising a product? Thats really all this is. In the end, its just a company trying to sell its product. You clearly dislike knowing that a company is spending marketing money on advertising to a group of people you dislike without actually knowing, but thats a you issue.
Unfortunately, there are so many like you with the same issue, that its now impacted the company who has all along been selling to this very group you dislike, long before you took issue with them selling to that group.
It has to be exhausting to be outraged at so many things every day.
I don't know. A chic with a dick makes me believe there's absolutely something being shoved down someone's throat.
I just need the rednecks and their $20,000 four wheelers to stop taking all the Miller Lite. Throw some Pabst or something in your Yeti. Might I suggest Coors Light.
I have never been a bud light drinker but I do think the bigger underlying issue is the VP of marketing going on multiple podcasts an insulting their customer base. The video of her came out right after all this happened basically saying the bud light customer profile is not good enough for her. As one poster said earlier, if you are the top-selling brand in your product category, maybe don't insult the customers who got you there.
"Seriously, this doesnt impact you at all- Bud Light wasnt trying to normalize trans life,"
BULL ****
Can someone explain the anger associated with all of this to me? You don’t like what they did? Fine. Don’t buy it. I just don’t understand the rage associated with it. I have better things to do then to wake up and be angry at what a beer company does.
If you aren't drinking a stout, an ale, or an ipa are you really drinking beer?
the nattys, the millers, the buds have zero flavor.
give me stout Guinness or a brown ale any day over that crap
the nattys, the millers, the buds have zero flavor.
give me stout Guinness or a brown ale any day over that crap
Are you worried Bud Light is going to make you transsexual? Are you that easy to manipulate by advertising?
Who is quickly triggered? The folks that attack and make death threats on JK Rowling and Dee Snider who are both supporters of LGTBQXYZ because they don't agree with every single thing in their agenda? The folks that immediately call any opposite view as racist, homophobic, etc? I know you love to ignore facts but the lady in charge of this small campaign used the current "equity" words to denigrate her existing customers.
Have people thrown fuel on the fire? Yes they have, but don't go accusing one side of doing things that the other side has been doing all along.
Since the 'cue glfr' comment was already posted and I have responded to a couple of other comments, here is some fodder-
- Bud Light handled the controversy is a comically bad way. Years from now, this needs to be in marketing textbooks as a white paper on how not to handle product controversy.
- Bud Light viewing the trans community as a target audience is hardly new. Same for the gay community. I am surprised that people are surprised to find this out. Dont look behind the curtain, but a lot of other companies view the trans community as a target audience too. Eek!!
- It has to be exhausting to be in a state of constant outrage. The brief advertisement doesnt negatively impact anyone, and yet look at all the outrage people have experienced because of it. It would be funny if it werent so sad.
- Kid Rock is just pathetic. I mean, it should be clear to everyone by now- between the shots that were taken off camera to help him look tough and serious, to the fact that he was perfectly fine with trans people in prior years- the guy is a clown. Why on earth would anyone look to him for guidance or validation of their views?
- Cancel Culture is alive and well on the right. Oh way, this isnt cancel culture because its the right thats doing it. Sorry, its a justified boycott. Yes yes, that is a big difference and we cant mix those phrases up, otherwise people will look inconsistent in their outrage.
- I cant imagine no longer purchasing a product I enjoy just because the company spent .0000001% of its marketing budget on advertising to someone I wouldnt choose to be around due to disagreeing with how they live as an adult. Especially since the person isnt doing anything illegal.
I have bought Nike and Adidas even though I havent fully supported and loved every single spokesperson they pay.
- People get to spend their money how they want in the end. What people get upset about will never stop being odd though.
- Bud Light handled the controversy is a comically bad way. Years from now, this needs to be in marketing textbooks as a white paper on how not to handle product controversy.
- Bud Light viewing the trans community as a target audience is hardly new. Same for the gay community. I am surprised that people are surprised to find this out. Dont look behind the curtain, but a lot of other companies view the trans community as a target audience too. Eek!!
- It has to be exhausting to be in a state of constant outrage. The brief advertisement doesnt negatively impact anyone, and yet look at all the outrage people have experienced because of it. It would be funny if it werent so sad.
- Kid Rock is just pathetic. I mean, it should be clear to everyone by now- between the shots that were taken off camera to help him look tough and serious, to the fact that he was perfectly fine with trans people in prior years- the guy is a clown. Why on earth would anyone look to him for guidance or validation of their views?
- Cancel Culture is alive and well on the right. Oh way, this isnt cancel culture because its the right thats doing it. Sorry, its a justified boycott. Yes yes, that is a big difference and we cant mix those phrases up, otherwise people will look inconsistent in their outrage.
- I cant imagine no longer purchasing a product I enjoy just because the company spent .0000001% of its marketing budget on advertising to someone I wouldnt choose to be around due to disagreeing with how they live as an adult. Especially since the person isnt doing anything illegal.
I have bought Nike and Adidas even though I havent fully supported and loved every single spokesperson they pay.
- People get to spend their money how they want in the end. What people get upset about will never stop being odd though.
A stout in 90 degree, 70% humidity weather is no fun. An ale is pretty meh. IPA is fine if you can handle the hops. A good Velvet Rooster used to be a good time. But in MS, you can't find much.
You’re triggered that someone was triggered. This is beyond tiresome.
That is what is called justifying after the fact with new info. That wasnt known when the outrage first started and it is disingenuous to tie that to the justification of the emotional rants and boycotts.
With that said, the marketing woman had a few key words that did her in and yes it didnt make for a good look.
Calling the current base too fratty was a mistake. Everyone categorizes, but saying the categories isnt great.
If Bud Light sees the market as dying though, it is smart of them to try and expand. It isnt smart to insult the current base while trying to expand.
None of the outrage videos I saw were in response to Bud Light drinkers being called 'fratty' in a web interview. All of them were in response to Bud Light partnering with a trans woman to sell beer.
Yeah, there was clearly a BJ reference in this and I chose to not engage in that because I figured it wouldnt go well. It had to be said though, so thank you for stepping up.
As for your Miller Light being out of stock, is that seriously happening? If it is, then just walk to the closest puddle and scoop a glass of water. That will taste as good a Miller Light and likely 17 your stomach up just the same. Plus you will save $.
Of course we're @$@% outraged. Good grief, the far left has been challenging the moral standards of this country (and just about everywhere else) for the past century pushing garbage like this. The far left push some outlandish, sick, and perverted lifestyle on us and then wonder why we act outraged when they do this? They're pushing straight evil onto our society; we're going to call a spade a spade.
Care to expand? How did this impact you? How did it impact the other poster? Nobody on this forum knew it happened until for profit media picked it up because they knew it would generate revenue.
The ad could have taken place without you knowing and your life wouldnt have been different. No better and no worse.
If you are saying its BS that Bud Light wasnt trying to normalize trans life, I will be the one to break this to you- trans life is already normalized. Its everywhere.
Further, Bud Light paying for access to an audience doesnt equal Bud Light trying to normalize that audience. Bud Light just wants to sell beer. That is why they exist.
You nailed it. It just wasn't very smart. You don't start a new campaign for a popular product by alienating your original customers. I'm not smart enough to come up with a campaign myself but I'm sure there's something they could have done differently if they wanted to attract the Trans market. When the lady who was in charge of this new campaign, opened her mouth to explain why she did it, she just sounded a whole lot like a certain group of people who love to tell "other" people how ignorant they are.
We are smarter than you and we know it! Sounds really familiar
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