And the SEC is already the strongest in football. But, their men's basketball (the other 20%) needs pumping up. And Virginia does bring in the 12th largest state in the nation plus the Washington, DC area. If the SEC can add the North Carolina and Virginia basketball programs to that of Kentucky's, THAT would give the SEC a basketball portfolio 2nd to none.
Just because you are the best doesn’t mean more value can’t be obtained. This is about money. If the SEC feels like they can expand and make more money, they will. That won’t be for basketball it will be for football. It’s where 80% of the value comes from.