"Birth" and "berth" are 2 different words. And they mean very different things. Our board standard is basic literacy. You are failing to meet that standard.
Phrasing things in this manner ... that the "goal" is a Natty, and not obtaining that goal is a failure, is childish Veruca Salt nonsense. Otherwise, Penn State football has been a colossal failure in 135 of its 137 years of existence. So, by that measure, the PSU standard is failure. Thus, Franklin would be a success at reaching the PSU standard.
Yes, every team wants to win it all - that's their "goal." But it doesn't mean the coach, or the team, is a failure if that goal isn't reached. It's more like a dream, than a goal, but when you're competing, you can't phrase it that way.
We don't consider it a success if we win a Natty, then go 1-11 for 10-15 straight years ... and we don't expect to win a Natty every year. So, the reasonable, mature way to look at this is to create a goal of being competitive for a top spot, most years. Now you'll whine that this is setting the bar low and other childish rantings, but that's the reality.