How many collegiate sports in NCAA D-II, D-III, and the NAIA survive on their own? Varsity sports at the D-1 level, especially in football, men's basketball, and in a few rare cases, women's basketball and baseball, are now a completely different animal than the rest of the collegiate landscape.womens college basketball could not survive financially on its own. that's true of most collegiate sports, though.
The point I'm trying to make is that it's not always about generating revenue at a school.
Again, to sum up, I agree that without the support of D-1 football at colleges, and the MNBA for the WNBA, most all other varsity sports would not survive/compete at the level they currently do; they would be at a D-III level.
Notwithstanding Title IX, many schools (such as our beloved USC) apparently find that promoting big time WBB does bring positive publicity to the school and is worth the cost. MNBA also reaps the benefit of goodwill by subsidizing the WNBA.
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